TY  - BOOK
AU  - Dyer,Davis
AU  - dalzell,Frederick
AU  - Olegario,Rowena
TI  - Rising tide : lessons form 165 years of brand building at procter & gamble
SN  - 1591391474
AV  - HD 9999 D93R
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - PROCTER & GAMBLE COMPANY--HISTORY
KW  - BRAND NAME PRODUCTS
KW  - UNITED STATES
KW  - CASE STUDIES
KW  - PRODUCT MANAGEMENT--UNITED STATES--CAS STUDIES
N1  - Includes bibliographical references and index
ER  -