TY  - BOOK
AU  - Blythe, Jim
TI  - Essentials of marketing communications
SN  - 0273658581
AV  - HF 5415.123 B97E
PY  - 2003///
CY  - Harlow
PB  - Pearson
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING
ER  -