TY  - BOOK
AU  - Malhotra,Naresh K
TI  - Marketing research : an applied orientation
SN  - 0130830445
AV  - HF 5415.2 M34M 1999
PY  - 1999///
CY  - "Upper Saddle River, N.J."
PB  - Prentice - Hall
KW  - MARKETING RESEARCH
KW  - MATHODOLOGY
N1  - Includes bibliographical references and index
ER  -