TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0131212761
AV  - HF 5415 K67P 2004
PY  - 2004///
CY  - "Upper Saddle River, NJ"
PB  - Pearson Education
KW  - MARKETING
N1  - Includes bibliographies and indexes
ER  -