TY  - BOOK
AU  - Ries,Al
AU  - "Ries,Laura "
TI  - Fall of advertising and the rise of PR
SN  - 0060081988
AV  - HF 5823 R53T 2002
PY  - 2002///
CY  - New York
PB  - Harper Business
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
KW  - PUBLIC RELATIONS
KW  - "Ries, Laura"
ER  -