TY  - BOOK
AU  - Evans, Judith
AU  - Cullen,Cheryl Dangel
TI  - Challenging the big brands : how new brands win market share with innovative design
SN  - 1564969053
AV  - NC 1003.E83 E92C
PY  - 2003///
CY  - Gloucester, Mass
PB  - Rockport Publishers
KW  - Cullen, Cheryl Dangel
KW  - TRADEMARKS
KW  - DESIGN
KW  - LOGOS (SYMBOLS)
ER  -