TY  - BOOK
AU  - McQuail,Denis
TI  - Mass communication theory: an introduction 
SN  - 0803977840
AV  - P 90 M36M 1994
PY  - 1994///
CY  - London
PB  - Sage Publications
KW  - MASS MEDIA
N1  - Includes bibliographical references (p. [385]-407) and index; Theories--Structurs--Organizations--Content--Audiences--Effects--
ER  -