TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective 
T2  - The Irwin series in marketing
SN  - 0256136963
AV  - HF 5823 B44I 1995
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references (p. 721-738) and index
ER  -