TY  - BOOK
AU  - Sparks,Glenn Grayson
TI  - Media effects research: a basic overview 
T2  - Wadsworth series in mass communication and journalism
SN  - 0534545866 (pbk. : alk. paper)
AV  - HM 1206 S62M 2002
PY  - 2002///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - MASS MEDIA
KW  - SOCIAL ASPECTS
KW  - RESEARCH
KW  - METHODOLOGY
N1  - Includes bibliographical references and index
ER  -