TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 0767421906
AV  - P 90 B37I 2002
PY  - 2002///
CY  - Boston
PB  - McGraw Hill
KW  - MASS MEDIA
KW  - MASS MEDIA AND CULTURE
KW  - MEDIA LITERACY
N1  - Includes glossary and index; Laying the groundwork; Media, media industries, and media audiences; Supporting industries; Mass-mediated culture in the information age
ER  -