TY  - BOOK
AU  - Lane,W.Ronald
AU  - Russell,Thomas
TI  - Advertising: a framework 
SN  - 0130852201 (pbk.)
AV  - HF 5821 L36A 2001
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -