TY  - BOOK
AU  - Kotler,Philip
AU  - Jain,D.
AU  - Suvit Maesincee,
TI  - Marketing moves: a new approach to profits, growth, and renewal 
SN  - 1578516005 (alk. paper)
AV  - HF5415 K67M 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - MARKETING
KW  - TELEMARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references (p. 167-180) and index
ER  -