TY - BOOK AU - Masterman,Guy TI - Strategic sports event management: an international approach SN - 0750659831 AV - GV 713 M37S 2004 PY - 2004/// CY - Amsterdam PB - Butterworth-Heinemann KW - STORTS KW - CROSS-CULTURAL STUDIES N1 - Includes index; The sports events industry; Event organizations; The sports event planning process ER -