TY  - BOOK
AU  - Braun,Thom
TI  - The Philosophy of braning: great philoso phers think brands
SN  - 0749441933
AV  - HD 69.B7 B72P 2004
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - PHILOSOPHY
KW  - BUSINESS NAMES
KW  - PRODUCT MANAGEMENT
N1  - All greek to me; Think therefore i brand; Into the deep; Searching for certainty
ER  -