TY  - BOOK
AU  - Aaker,David A.
TI  - Brand porlfolio strategy : creating relevance differentiation..
SN  - 0743249380
AV  - HD 69.B7 A24B 2004
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - BRAND NAME PRODUCTS
KW  - PLANNING
KW  - MARKETING
KW  - VALUATION
KW  - MANAGEMENT
N1  - Includes index
ER  -