TY  - BOOK
AU  - Etzel,Michael J
AU  - Walker,Bruce J
AU  - Stanton,William J
TI  - Marketing
SN  - 0071214550
AV  - HF 5415 E85M 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -