TY  - BOOK
AU  - Yeshin,Tony
TI  - Integrated marketing communication : the holistic
SN  - 0750619236
AV  - HF 5415.123 Y47I 2000
PY  - 2000///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - COMMUNICATION IN MARKETING
N1  - Includes index
ER  -