TY  - BOOK
AU  - Doyle,Peter
AU  - Bridgewater,Susan
TI  - Innovation in marketing
SN  - 0750641215
AV  - HF 5415.13 I66 2000
PY  - 2000///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - SERVICE INDUSTRIES
KW  - TECHNOLOGICAL INNOVATIONS
N1  - Includes index
ER  -