TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Kellogg on marketing : the kellogg marketing facul
SN  - 047135399X
AV  - HF 5415 K44 2001
PY  - 2001///
CY  - New York
PB  - John Wiley & sons
KW  - MARKETING
N1  - Includes index
ER  -