TY  - BOOK
AU  - Sheth,Jagdish N
AU  - Gardner,David Morgan
AU  - Garrett,Dennis E
TI  - Marketing theory : evolution and evaluation
SN  - 0471635278
AV  - HF 5415 S53M 1988
PY  - 1988///
CY  - New York
PB  - John Wiley & sons
KW  - MARKETING
N1  - Includes index
ER  -