TY - BOOK AU - Zikmund,William G. TI - Business research methods T2 - The Dryden Press series in management SN - 0030258170 AV - HD 30.4 Z55B 2000 PY - 2000/// CY - Fort Worth, TX PB - Dryden Press KW - MANAGEMENT KW - RESEARCH KW - BUSINESS N1 - Includes bibliographical references and index ER -