TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,william D.Jr
TI  - Essentials of marketing
SN  - 0256093237
AV  - HF 5415 M37E 1991
PY  - 1991///
CY  - Homewood, Illinois
PB  - Irwin
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -