TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L
TI  - Beyond maxi marketing : the new power of caring an
SN  - 0070513430
AV  - HF 5415 R36B 1994
PY  - 1994///
CY  - New York
PB  - Mc Graw - Hill
KW  - MARKETING
KW  - CASE STUDIES
KW  - SALES PROMOTION
N1  - Includes index
ER  -