TY  - BOOK
AU  - Howard,John A
TI  - Buyer behavior in marketing strategy
SN  - 0131471414
AV  - HF 5415.32 H68B 1994
PY  - 1994///
CY  - New York
PB  - Prentice - Hall international
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
N1  - Includes index
ER  -