TY  - BOOK
AU  - Keegan,Warren J
TI  - Global marketing management
SN  - 0132971860
AV  - HF 1416 K43G 1995
PY  - 1995///
CY  - Englewood cliffs, NJ
PB  - Prentice - Hall
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -