TY  - BOOK
AU  - Bovee,Courtland L
TI  - Advertising excellence
SN  - 007006847X
AV  - HF 5804 B68A 1995
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -