TY  - BOOK
AU  - Lancaster,Geoffey A
AU  - Massingham,Lester
TI  - Essentials of marketing : text and cases
SN  - 0077077288
AV  - HF 5415 L36E 1993
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING
KW  - CASE STUDIES
N1  - Includes index
ER  -