TY  - BOOK
AU  - Kinnear ,Thomas C
AU  - Taylor ,James R
TI  - Marketing research : an apptied approach
SN  - 0079122523
AV  - HF 5415.2 K56M 1996
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING RESEARCH
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -