TY  - BOOK
AU  - Zeithaml,Valarie A
TI  - Services marketing
SN  - 0070782504
AV  - HD 9980.5 Z44S 1996
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - CUSTOMER SERVICES
N1  - Includes bibliographical references and index
ER  -