TY  - BOOK
AU  - Parasuruman,A
TI  - Marketing research
SN  - 0201502828
AV  - HF 5415.2 P37M 1994
PY  - 1991///
CY  - New York
PB  - Addison-Wesley
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -