TY  - BOOK
AU  - Zikmund,William G
TI  - Exploring marketing research
SN  - 0030981360
AV  - HF 5415.2 Z54E 1994
PY  - 1994///
CY  - Forth, Worth,TX
PB  - The Dryden Press
KW  - MARKETING RESEARCH
N1  - Includes index
ER  -