TY  - BOOK
AU  - Schenkler,Irv
AU  - Herrling,Tony
TI  - Guide to media relations
SN  - 0131405675
AV  - HD 59 S33G 2004
PY  - 2004///
CY  - Upper Saddle River, N.J
PB  - Pearson Education
KW  - PUBLIC RELATIONS
KW  - MASS MEDIA AND BUSINESS
N1  - Includes bibliographical references and index
ER  -