TY  - BOOK
AU  - Sayre,Shay
TI  - Campaign planner for promotion and IMC
SN  - 0324151977
AV  - HF 5415.123 S29C 2002
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South - Western Publishing Co.
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING CAMPAIGNS
ER  -