TY  - BOOK
AU  - Schiffman,Leon G
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 0130491756
AV  - HF 5415.32 S34C 2004
PY  - 2004///
CY  - Upper Saddle River, N.J
PB  - Prentice - Hall
KW  - CONSUMER BEHAVIOR
KW  - MOTIVATION RESEARCH (MARKETING)
N1  - Includes bibliographical references and indexes
ER  -