TY  - BOOK
AU  - Donnelly,James H
AU  - Peter,J.Paul
TI  - Marketing management : knowledge and skills
SN  - 0071215050
AV  - HF 5415.13 P47M 2004
PY  - 2004///
CY  - Boston
PB  - Mc Graw-Hill / Irwin
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -