TY  - BOOK
AU  - Haskins,Jack B
AU  - Kendrick,Alice
TI  - Successful advertising research methods
SN  - 0844231894
AV  - HF 5814 H37S 1991
PY  - 1991///
CY  - Lincolnwood, ILL
PB  - NTC Business Books
KW  - ADVERTISING
KW  - RESEARCH
KW  - METHODOLOGY
N1  - Includes index
ER  -