TY  - BOOK
AU  - Temporal,Paul
TI  - Advanced brand management from vision to valuation
SN  - 047147925x
AV  - HD 69.B7 T45A 2002
PY  - 2002///
CY  - Singapore
PB  - John Wiley & Sons,Inc
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
N1  - Includes index
ER  -