TY  - BOOK
AU  - McDonald,William J
TI  - Direct marketing : an integrated approach
SN  - 0071159517
AV  - HF 5415.126 M32D 1998
PY  - 1998///
CY  - Singapore
PB  - Irwin / McGraw-Hill
KW  - DIRECT MARKETING
KW  - CASE STUDIES
N1  - Includes bibliographical reference
ER  -