TY  - BOOK
AU  - Zikmund,William G
AU  - D'Amico,Michael
TI  - Marketing : creating and keeping customers in an e
SN  - 0324072694
AV  - HF 5415 Z54M 2001
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -