TY  - BOOK
AU  - Lamb,Charles W
AU  - Cravens,David W
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
SN  - 0072429461
AV  - HF 5415 C72S 2002
PY  - 2002///
PB  - Mc Graw-Hill Higher Education
KW  - MARKETING
KW  - CASE STUDIES
N1  - Includes index
ER  -