TY - BOOK AU - Aitchison,Jim TI - How Asia advertises : the most successful campaign SN - 0470820551 AV - HF 5813.A74 A37H 2002 PY - 2002/// CY - Singapore PB - John Wiley & Sons,Inc KW - ADVERTISING KW - ASIA KW - Advertising KW - Pacific Area KW - ADVERTISING CAMPAIGNS N1 - Includes index ER -