TY  - BOOK
AU  - Kerin,Roger A
TI  - Marketing
SN  - 0072410752
AV  - HF 5415 K47M 2003
PY  - 2003///
CY  - Boston, MA
PB  - Mc Graw-Hill Higher Education
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -