TY  - BOOK
AU  - Tellis,Garard J
TI  - Advertising and sales promotion strategy
SN  - 0321014111
AV  - HF 5823 T44A 1998
PY  - 1998///
CY  - Reading, MA.
PB  - Addison - Wesley
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -