TY  - BOOK
AU  - Lehmann,Donald R
AU  - Winer,Russell S
TI  - Analysis for marketing planning
SN  - 0070275475
AV  - HF 5415.13 L43A 2002
PY  - 2002///
CY  - Boston
PB  - Mc Graw-Hill Higher Education
KW  - MARKETING
KW  - UNITED STATES
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -