TY  - BOOK
AU  - O' Guinn,Thomas C
AU  - Semenik,Richard J
AU  - Allen,Chris T
TI  - Advertising
SN  - 0324006616
AV  - HF 5821 O38A 2000
PY  - 2000///
CY  - Cincinnati
PB  - South-Western Publishing
KW  - ADVERTISING
KW  - ADVERTISING MEDIA PLANNING
N1  - Includes bibliographical references and indexs
ER  -