TY  - BOOK
AU  - Mc Daniel,Carl D
AU  - Lamb,Charles W
AU  - Hair,Joseph F
TI  - Marketing
SN  - 0324125674
AV  - HF 5415 L35M 2002
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western Publishing
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -