TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A
TI  - Advertising and promotion : an integrated Marketin
SN  - 0072314451
AV  - Hf 5823 B44A 2001
PY  - 2001///
CY  - New york
PB  - McGraw-Hill
KW  - ADVERTISING
KW  - Saies promotion
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -