TY  - BOOK
AU  - Storbacka,Kaj
AU  - Lehtinen,Jarmo R
TI  - Customer relationship management
SN  - 0071188614
AV  - HF 5415.5 S76C 2001
PY  - 2001///
CY  - Singapore
PB  - Mc Graw - Hill
KW  - CUSTOMER RELATIONS
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes index
ER  -