TY  - BOOK
AU  - Farrar,Ronald T
TI  - Mass communication : an introduction to the field
SN  - 0697173836
AV  - P 90 F37M 1997
PY  - 1997///
CY  - New York
PB  - Mc Graw - Hill
KW  - MASS MEDIA
N1  - Includes bibliographical and index
ER  -