TY  - BOOK
AU  - Parasuraman,A
AU  - Colby,Charles L
TI  - Techno-ready marketing : how and why your customer
SN  - 0684864940
AV  - HD 45 P37T 2001
PY  - 2001///
CY  - New York
PB  - The free press
KW  - TECHNOLOGICAL INNOVATIONS
KW  - MANAGEMENT
KW  - Technological innovations
KW  - Marketing
N1  - Includes index
ER  -